Coplin Wellness
More Than Medicine
Employee wellness deserves more than a program, it deserves an identity. Timber partnered with Agency LMC to create a sub-brand for Coplin Health Systems that would champion employee well-being while remaining unmistakably part of the larger Coplin family.
Grounded in the organization's commitment to caring for those who care for others, the new identity unified wellness initiatives under one approachable, flexible brand built to inspire engagement across the organization.
Nurturing Something New.
Creating a sub-brand isn't about starting over, it's about building from a strong foundation. By working within Coplin's established colors, typography, and visual standards, we developed an identity that feels fresh and optimistic while remaining instantly recognizable as part of the health system.
Subtle shifts in color, softer typography, and approachable iconography introduced a renewed sense of energy without sacrificing the trust and professionalism the Coplin brand has earned.
Stronger Together.
Wellness looks different for everyone, but community is at the heart of every journey. Inspired by Coplin's eight dimensions of wellness, the identity centers around simple human forms coming together in support of one another, reflecting the organization's commitment to inclusion, encouragement, and shared success.
The result is a visual system that feels human first, reinforcing the idea that wellness is something built together rather than achieved alone.
“I was amazed by their attention to detail, rationale, and thoroughness that they took with this project.”
-Lori Chenoweth, CEO Agency LMC
Beyond the Logo.
A successful identity needs room to grow. The logo system was designed with flexibility in mind, providing multiple configurations for print, digital communications, apparel, presentations, and internal campaigns.
The visual language extended naturally into an educational wellness infographic and executive presentation, creating a consistent experience that helped leadership introduce the initiative organization-wide.
A Healthy Culture.
The true measure of a brand is whether people embrace it. The Coplin Wellness identity immediately resonated with leadership and staff, providing a recognizable symbol employees could rally around while strengthening the organization's investment in workplace well-being.
By balancing strategic brand stewardship with approachable design, the initiative transformed an internal program into a movement employees could proudly identify with.
Strong brands start here.
Whether you're launching a new brand or evolving an existing one, we’d love to help bring your vision to life.